pappers i need to read...
http://portal.acm.org/citation.cfm?id=1054978
http://www.stormingmedia.us/29/2934/A293482.html
http://www.emeraldinsight.com/Insight/viewContentItem.do;jsessionid=5C07102EDE98386AE3B6EC5285FD2773?contentType=Article&contentId=1550723
